CIT

Cartier, Campari, CIT: Broadband-Driven Branding Posted on 04-02-2008
Three exciting examples of how marketers are using broadband to drive their branding objectives recently hit my radar: Cartier, Campari and CIT. Though the campaigns differ widely, they...
CIT "Behind The Business" Exploits Broadband Posted on 11-26-2007
Tracking the innovative use of broadband video by brand marketers is an ongoing focus for me and I'm always on the lookout for great examples. The latest I...