Macy's
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Macy's Marketing SVP: "We Think We're An Entertainment Brand" [VIDEO]
Posted on 07-18-2012
It may be 155 years-old, but Macy's marketing approach is thoroughly modern, as the company has fully embraced mobile and digital technologies to drive its business. In a fireside chat...
News from Around the Web (4 items)
- Macy's Mixes Shopping With Social Video to Launch Its Holiday Campaign Adweek - 12-08-2016
- YouTube Magic Powers New Old Navy, Macy's, Target Campaigns Mediapost - 07-29-2015
- Macy`s Is the First Retailer to Run Facebook`s Auto-Play Video Ads Adweek - 05-19-2014
- Macy`s Co-Producing YouTube Reality Series With Maker Studios AdAge - 04-01-2014
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