Vizu
VideoNuze Analysis (4 items)
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Advertising on Connected TVs Will Be the Next Battleground
Posted on 01-10-2012
With the launch of Samsung AdHub yesterday, the next big battleground for video advertising is shaping up to be on...
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Brand Lift Gains Momentum As Online Video Ad Campaign Metric
Posted on 11-18-2011
Traditional ways of measuring the effectiveness of online video campaigns such as click-through and completion rates are being enhanced with brand lift metrics such...
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Vizu Extends Measurement of Video Ads' Brand Lift to VAST/VPAID
Posted on 09-27-2011
Vizu, an online ad technology provider which measures brand lift, announced an upgrade of its platform yesterday which...
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