Sharethrough

VideoNuze Analysis (6 items)

Sharethrough Finds Higher Brand Lift for Native Video Ads vs. Pre-Roll Posted on 03-21-2013
Native advertising, which refers to branded content or ad messages that are cohesively integrated directly into web sites, are getting lots of attention these days as an alternative to pre-roll...
Syndicated Video Model Gains Momentum Among Top Properties Posted on 10-01-2012
Long-time VideoNuze readers know I've been talking about the trend toward content providers' video being syndicated to third-party publishers' sites for a while now, and judging by comScore's August...
Sharethrough Boosts "Native" Video Ad Experiences Posted on 09-27-2012
In a bid to evolve online video advertising beyond the world of standard pre, mid and post-rolls, yesterday Sharethrough announced Sharethrough Sponsored Videos a "native" video ad format, meant...

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News from Around the Web (7 items)

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.