VertaMedia - leaderboard - 4-3-17

News for 'Analytics'

Title Date Source
Nielsen To Include VOD Ratings In Key Media Planning Tool 07-20-2017 Mediapost
Video Carousel Ads on Smartphone Mobile Web 05-16-2017 Facebook blog
comScore Uses Home Panel To Measure Connected Devices 03-09-2017 Mediapost
Nielsen Is Preparing for Its Total Content Ratings to Go Public This Week 02-26-2017 Adweek
comScore Offers Mobile Metrics For YouTube 02-23-2017 Mediapost
Google Agrees to YouTube Metrics Audit to Ease Advertisers’ Concerns 02-21-2017 WSJ
Facebook Will Be Audited After Overstating Ad Metrics 02-09-2017 Fortune
Facebook Gives Marketers New Data Tools to Compare to TV 01-31-2017 AdAge
Nielsen Modifies Preview Of Total Content Ratings 01-06-2017 Mediapost
Ad Measurement Feuds on Facebook, YouTube Hinge on Code 11-09-2016 WSJ
Instagram To Pilot Shoppable Posts Next Week With 20 Leading Retailers 11-01-2016 Tubefilter
Roku Signs On ComScore, Signaling Increased Buyer Demand For Diversified Video Metrics 10-26-2016 AdExchanger
Nielsen Will Measure TV Viewing in Places Like Bars, Hotels, Gyms and the Office 10-24-2016 Adweek
Optimedia's Musi: Video Measurement Falling Further Behind Accelerating Viewing Changes 10-20-2016 Mediapost
What Marketers Need to Know About How Today's Top Social Platforms Measure Video 10-16-2016 Adweek
Apples and oranges: Why a TV viewer does not equal an online video view 10-07-2016 Digiday
Continuing Its Total Audience Rollout, Nielsen Will Launch Digital Content Ratings on Friday 09-27-2016 Adweek
Millennials Are Tuning Into Live Online Video—and Live Video Ads 09-23-2016 OnlineVideo.net
Facebook Rolls Out Additional Video Metrics For Creators, New Tools For 360 Videos 08-10-2016 Tubefilter
On the Trail of TV's Elusive Prize: Netflix Ratings 07-22-2016 The Hollywood Reporter
Nielsen To Let Ratings Customers Bring Their Own Viewability Vendor 07-20-2016 AdExchanger
TV-Like Quality In Video Devices Could Mean Ad Gains 06-29-2016 Mediapost
Nielsen Unveils Streaming Ratings for ‘Orange is the New Black,’ ‘Seinfeld’ 06-29-2016 WSJ
TV Viewership Erosion Sinks 4% in C3 Adult Ratings 05-13-2016 Mediapost
CNN lifts lid on plan to monetise attention rather than the news 05-13-2016 The Drum
YouTube Says It Reaches More Viewers 18-49 Than TV, But That's Not The Whole Story 05-07-2016 International Business Times
CNN Sees Big Audience in comScore Xmedia Data 04-27-2016 B&C
Turner Taps Canvs to Measure Emotions of TV Audience 04-26-2016 Multichannel News
VAB Offers Fair Way to Compare TV and Digital 04-26-2016 B&C
FreeWheel to Monitor Response to Ad Loads 04-19-2016 Multichannel News
NBC Universal Ready to Move Beyond Nielsen Guarantees 04-14-2016 AdAge
Nielsen Will Tap Set Top Box Viewing Data In Deal With Dish Network 04-04-2016 Deadline
Andrea Ching Joins OpenSlate as Chief Marketing Officer 03-29-2016 Press Release
Total TV, Video Consumption Grows Slightly In Q4 2015 03-25-2016 Mediapost
Nielsen to Break Out Metrics for Apple TV, Roku, Other Connected-TV Devices 03-23-2016 Variety
Netflix Growth Equals Midsize Cable Network 03-04-2016 Mediapost
Snapchat Enlists Nielsen to Track Ad Campaigns 02-25-2016 WSJ
Nielsen Plays Catch-Up as Streaming Era Wreaks Havoc on TV Raters 02-02-2016 NY Times
As linear TV tumbles, connected television usage grows 12-21-2015 nScreenMedia
NBCUniversal to Partner With Data Trackers to Study Olympics Viewing 12-14-2015 NY Times
YouTube's new trending tab shows you viral videos "as they take off" 12-09-2015 Venture Beat
Why Netflix's Hype Makes TV's Viewership Measurement Crisis Worse 12-09-2015 The Wrap
Fox to Stop Using Same-Day TV Ratings 11-20-2015 The Wrap
TV-Connected Devices Bring Consumers Together in the Living Room 11-19-2015 Nielsen blog
Viacom and TiVo Partner to Share Data With Advertisers 11-02-2015 Adweek
Parrot Analytics Aims to Be Crystal Ball Into What Global Consumers Want to See 10-27-2015 Home Media Magazine
In the Age of Cord Cutting, Nielsen Plots Its Overhaul of TV's Outdated Ad Metrics 10-27-2015 Adweek
How Nielsen's Total Audience Measurement Will Give Ad Buyers a Programmatic Boost 10-22-2015 Adweek
NBCU Exec Calls for Better TV Measurement 10-20-2015 Multichannel News
A First Look at Nielsen's Total Audience Measurement and How It Will Change the Industry 10-20-2015 Adweek
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