Recently on Videonuze
-
VideoNuze Podcast #180 - Does Live Streaming TV Make Sense?
-
Turns Out Most "Mobile Video" Experiences Actually Happen at Home
-
Multiscreen Live Linear - Consumer Values and Perceptions
-
Live Streaming Gets Another Boost As Brightcove Rolls Out New Live Module
-
Early Bird Discount Ends This Friday for June 4th Video Ad Summit in NYC
-
Study: Click-Through Rate for In-Stream Video Ads is Four Times Higher Than for Rich Media and Mobile
-
ABC Introduces Live Streaming as TV Everywhere's Grip on Broadcast TV Tightens
-
Video Apps, Devices, and Fragmentation: How to Navigate the Maze
-
VideoNuze Podcast #179 - YouTube's Subscription Channels: Big Deal or Not?
-
Inside Retransmission Consent - Aereo's Biggest Threat to Broadcasters
Connect with VideoNuze
Exclusive News Roundup
- YouTube Rolls Out Shoppable Videos Through Tresemme Tubefilter News
- comScore Wins Clients for Online-Ad Rating System WSJ - Reg. Req'd
- Coinstar CEO: More Discs, Blu-ray to Lift Redbox Home Media Magazine
- ESPN Aces Exclusive U.S. Open Tennis Rights Multichannel News
- TV Upfronts Dive Deep into Digital Variety
- DirecTV Looks to Test Off-Air Antenna in Set-Top Multichannel News
Our Sponsors
Brand Marketing
VideoNuze Analysis (57 items)
-
PepsiCo's Marketing Chief Sees a Huge Opportunity for Episodic Content Online [VIDEO]
Posted on 02-07-2013
Last week at NATPE, I had the pleasure of interviewing Frank Cooper, PepsiCo's Chief Marketing Officer, Global Consumer Engagement. Frank provides great insights into how PepsiCo's brands are evolving...
-
Macy's Marketing SVP: "We Think We're An Entertainment Brand" [VIDEO]
Posted on 07-18-2012
It may be 155 years-old, but Macy's marketing approach is thoroughly modern, as the company has fully embraced mobile and digital technologies to drive its business. In a fireside chat...
-
Tumi Backs New Bourdain Web Series While Avoiding TV Ads
Posted on 03-12-2012
More proof that online video is opening up new advertising and engagement possibilities beyond traditional TV, as premium travel lifestyle company Tumi - which has never run a TV ad...
News from Around the Web (222 items)
- Nismo.TV: Nissan inks YouTube motorsport content deal, includes YouTube-branded race cars The Next Web - 03-22-2013
- Why Short-Form Video Is The Future Of Marketing Fast Company - 07-23-2012
- Taco Bell Turns A Town`s Disappointment Into Opportunity With Latest Viral Video ReelSEO - 07-10-2012
- Trojan, Healthguru.com Team For Sex Series Online Media Daily - 07-09-2012
- YouTube Launches `Marketplace` to Connect YouTube Stars and Brands AdAge - 06-28-2012
- Check Out This Cool New Tide Detergent Video AdWeek - 06-06-2012