As this week's TV advertising upfronts kick-off, the inconvenient truth of live TV viewing's ongoing decline should be on the minds of everyone in the ecosystem. The days of forcing...
I visited the SeaWell Networks booth at the recent NABShow and got a demo of their new network-based ad insertion capabilities from CEO Brian Collie. SeaWell's Spectrum technology helps...
As with TV, it's awfully hard to predict which particular programs and initiatives unveiled at last week's Digital Content NewFronts ("DCNF") will succeed and which will flop. But one thing...