Programmatic

Xandr’s Lauren Wiseman Explains Programmatic’s Role in CTV Advertising Posted on 05-20-2021
Xandr’s VP, OTT and Programmer Partnerships Lauren Wiseman explains where programmatic fits into connected TV advertising in a 10-minute interview below. Lauren discusses how programmatic in part helps linear TV...
Report: Global Programmatic CTV Ad Spending More Than Doubled in Q4 ’20 Posted on 03-23-2021
Global programmatic CTV ad spending increased 2.2x from Q1 ’20 to Q4 ’20, according to the new CTV Ad Supply Trends Report from Pixalate, an ad fraud and marketing...
Growth Ahead for Magnite/SpotX as CTV Ad Market Expands Posted on 02-08-2021
Last Friday’s announcement that Magnite is acquiring SpotX from RTL Group for almost $1.2 billion was further evidence of connected TV advertising’s momentum and the combined company’s market opportunity....