Over the past several years, as more networks have begun delivering their TV programs for free online, a pressing question has been how "heavy" an ad load is appropriate to include. Too many unskippable ads and the viewer could be turned off to the new medium; too few and the network would undermine its own P&L as viewing behavior shifts online (see my post quantifying these risks). While it's still too early to know precisely where to strike the balance, new researchreleased yesterday indicates viewers' acceptance of heavier ad loads in on-demand programs is actually quite high.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.