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Merrill Lynch Hits the Mark With In-Banner Video Financial Webcast
On the NYTimes.com home page yesterday I was intrigued by a rich media ad (see below) in the right column that expanded to play a video of a roundtable discussion moderated by Merrill executive Sallie Krawcheck. The ad epitomizes how online video lets brands go beyond the traditional 30-second TV spot to deeply engage their target audiences. Everything about the ad is well executed: high-quality video that can be viewed in full screen mode, professional-looking though low-key set design, chapter headings and durations that can be jumped to, links to Facebook, Twitter, etc. to share and placement on a well-trafficked, upscale-leaning site.
Categories: Advertising
Topics: Merrill Lynch
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