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Harnessing Video’s Infinite Innovation [VIDEO]
There’s a ton of innovation driving the video industry and video advertising forward. At our recent VideoNuze Online Video Ad Summit, our innovation session focused on areas like voice-activated video search and monetization, mobile/vertical video, optimizing the ad experience, how organizations can build innovative video cultures and much more.
Participating on the session were Corbin de Rubertis (VP of Innovation, Meredith Digital), Henry Embleton (Head of Ad Products and Revenue, Ellation), Kevin McGurn (Chief Sales Officer, Vevo) with Eric John (Deputy Director, Video, IAB) moderating.Categories: Advertising
Topics: Ellation, Meredith, Vevo, VideoNuze 2018 Online Video Advertising Summit
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Innovation in Programmatic Session [SHIFT Video]
At our recent SHIFT // Programmatic Video & TV Ad Summit, one of our sessions focused on innovation in programmatic video and TV, with many topics discussed including header bidding, AI, brand safety, mobile, role of data, syndication and much more.
Panelists included Paul Bannister (EVP, CaféMedia), Dvir Doron (CMO/BDO, Cedato), Joe Lospalluto (Head of Sales, Americas, Smart), Chip Schenck (VP of Audience and Programmatic Solutions, Meredith), Frank Sinton (President and Founder, Beachfront Media) with Brian Ring (Principal Analyst, Ring Digital LLC) who moderated.
Watch the video now!Categories: Advertising, Events, Programmatic
Topics: Beachfront Media, Cedato, Meredith, SHIFT // 2017 Programmatic Video & TV Advertising Summit, Smart AdServer
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Making Programmatic Payoff in Mobile Video [SHIFT VIDEO]
As wireless carriers ramp up promotion of unlimited data and video viewing, mobile is poised to account for a bigger share of video viewing. As a result, understanding how mobile video will be fully monetized is becoming a more critical topic. The recent SHIFT // 2015 Programmatic Video & TV Ad Summit featured a session on programmatic’s role in mobile video advertising.
As the panelists explained, programmatic is a really good fit for mobile in a lot of ways, including that mobile generates a lot of actionable data, mobile inventory can be volatile due to unexpected viral hits or weather events rendering traditional upfront sales sub-optimal, and that there’s a long tail of publishers that don’t necessarily have direct sales teams. The session explored all of these topics and others such as the technical challenges of delivering mobile programmatic video campaigns, the impact of VAST 4.0, how data is being used to drive improved campaign results and more.
The panelists included Jeremy Hlavacek (VP, Programmatic, The Weather Company), Brian Rifkin (Co-founder and SVP, Video Sales, JW Player), Chip Schenck – VP of Programmatic Sales and Strategy, Meredith), Frank Sinton (CEO, Beachfront Media) and Gavin Dunaway (Editor, US, AdMonsters) as moderator.Categories: Advertising, Mobile Video, Programmatic
Topics: Beachfront Media, JW Player, Meredith, SHIFT // 2015 Programmatic Video & TV Advertising Summit, Weather
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Why Video is So Strategic for Magazines
With billions of video streams now being viewed each month, across an ever-growing array of devices, consumers' expectations are higher than ever that video is a part of the storytelling mix. For print publications like magazines and newspapers, that's creating a massive new opportunity to re-imagine their businesses, better connect with their audiences and pursue a new vein of ad spending.
To get a better sense of why video is so strategic for magazines, last week I spoke with Lauren Wiener, who 6 weeks ago became president of global sales and marketing at Tremor Video, after spending 9 years at Meredith Corp, most recently as SVP of Digital. Meredith has been among the most active magazine publishers with video through its Meredith Video Studios business. The unit creates original video that is syndicated to YouTube and other online outlets along with VOD, and provides videos to Meredith's numerous magazines' online properties.Categories: Magazines
Topics: Meredith, Tremor Video
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Meredith and AlphaBird Partner For Branded Video Distribution
Meredith Video Studios, the branded entertainment division of magazine giant Meredith Corp. and AlphaBird, a click-to-play video syndicator, have partnered to distribute advertisers' branded video across the Meredith Video Network. Chase Norlin, AlphaBird's CEO explained that the company will become Meredith's branded video sales agent, and MVS will offer video production as part of packaged deals.
Categories: Branded Entertainment, Magazines, Syndicated Video Economy
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Broadcasters' New Mobile DTV Joint Venture Offers Potential
One of the more interesting things coming out of the NAB Show this week was the announcement by a dozen local TV station groups of a new mobile direct TV content service intended to reach 150 million Americans. The service, which is still unnamed, is backed by Belo, Cox, E.W. Scripps, Fox, Gannett, Hearst, ION, Media General, Meredith, NBC, Post-Newsweek and Raycom. No details on programming were revealed except to saying local and national news, sports and entertainment would be included.
For the last several years, it's felt as if local broadcasters have been on the short end as online and mobile delivery have gained steam. One looming threat has been from broadcast network partners, who have increasingly embraced online distribution, which threatens to shift audiences from consuming programs through local affiliates' stations to consuming at the networks' web sites and aggregators like Hulu.
More recently, the FCC's National Broadband Plan, with its "voluntary" spectrum reclamation would transfer valuable bandwidth to mobile carriers - a move that was quickly perceived as further marginalizing local broadcasters' role in the digital ecosystem. If this wasn't enough, the launch of Apple's iPad highlighted the growing role that consumer electronics devices - and the apps that are built for them - will play in empowering users to search and access content from many new sources, further fragmenting traditional broadcast audiences. All of this has unfolded against the recession's backdrop, which has suppressed consumer spending and local ad spending.
Now, with the new joint venture, local broadcasters seem to have the beginnings of a cohesive plan to show that they too have an important place in the digital era. Throughout the NAB Show various industry executives repeated the mantra that local broadcasters play a vital role in news, weather and emergency information, a not-so-subtle reminder to policy-makers that broadcasters shouldn't be shunted aside in favor of shiny new gadgets.
Still, it's early days for the venture and for mobile DTV in general. Next month a big DTV trial in Washington, DC is scheduled using the ATSC-M/H technical standard. The new JV doesn't have any agreements yet to put DTV tuners in handsets or with carriers for integration. Larger questions of governance still loom as well. Broad industry initiatives like this often suffer from members' differing goals, tactics and motivations. An even larger question is consumers' desire for the mobile DTV format. With countless viewing options already, and more coming every day, local stations' DTV efforts will be in a competitive battle for attention.
Big questions remain about what the new JV's ultimate impact will be, but at a minimum it at least appears to show that local broadcasters are getting serious about how they fit into the digital video ecosystem.
What do you think? Post a comment now (no sign-in required).
Categories: Broadcasters, Mobile Video
Topics: Belo, Cox, E.W. Scripps, FOX, Gannett, Hearst, ION, Media General, Meredith, NBC, Post-Newsweek, Raycom
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