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Wednesday, August 20, 2014

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Analysis for 'IDC'

  • CES Takeaway #3: Mobility is Video's Next Frontier

    (Note: Each day this week I'm writing about one key takeaway from last week's CES 2011. Also, next Wednesday, January 19th, The Diffusion Group's Colin Dixon and I will be hosting a complimentary webinar, "Demystifying CES 2011," in which we'll discuss key CES highlights and answer participants' questions.)

    One of the clear trends that emerges from the video-related product announcements at CES 2011, and in the months leading up to it, is that mobility is video's next frontier.

    Just as online video adoption grew out of massive online Internet use, mobile video consumption is going to ride the tremendous wave of mobile Internet use. And by many accounts mobile Internet usage is on the cusp of a massive expansion. The analyst Mary Meeker believes that by 2014 there will be more mobile Internet users globally (about 1.6 billion) than desktop Internet users. In just the past year, the number of Americans who have used the Internet from their mobile phones has increased from 32% to 40%, with those reporting they accessed the 'net several times a day from a mobile phone jumping from 24% to 43%, according to Pew.

    Unquestionably the big growth in mobile Internet use has been facilitated by the explosion of video-friendly smartphones and tablets. Indeed CES could have almost been renamed "Tablet-Fest 2011" as numerous tablets were introduced, all seeking to imitate the iPad's huge success. In 2011, IDC predicts 330 million smartphones and 42 million tablets will be sold worldwide. In the U.S., Nielsen estimates that by the end of 2011, smartphones will have a greater market share than feature phones. Certainly Verizon's iPhone announcement yesterday is another smartphone accelerant, with Verizon loyalists finally gaining access to the iconic device. A recent study from MeFeedia underscored Apple's role in driving mobile video adoption: 43% of mobile video usage was from iPhones and iPads, with Android bringing in 21%. In addition to the proliferation of devices, the rollout of speedy 4G networks will make mobile video consumption easier and more pleasing to viewers.

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  • Webinar on Quality of Video Service This Wed, Dec. 8th

    Akamai, IDC and the NFL are presenting an interesting complimentary webcast this Wednesday, discussing their research findings on the correlation between viewer engagement and video quality. As longer-form online-delivered video has proliferated, whether supported by ads or payments, quality has become a critical issue. When viewers sit down to watch for a while, their expectations of quality increase vs. just watching a short clip or two. Content providers and delivery partners need to know specifically what matters and how to deliver it.

    In this webcast, the presenters will review actual findings from 6 recent events. Though user engagement is influenced by video quality, higher bitrates alone didn't always lead to viewing duration. Rather, engagement appears to be more related to the consistency of the viewing experience, so that transitions between bitrates and also the number of re-buffering events are in fact most crucial to audiences. Learn all about the findings during the webcast this Wed, Dec. 8th at 11am PT / 2pm ET.

     
  • Beachfront Media - full banner - 7-10-14
  • 5 Items of Interest for the Week of Nov. 29th

    Following the Thanksgiving break last Friday, VideoNuze's end-of-week feature of curating 5-6 interesting online/mobile video industry news items that we weren't able to cover this week, is back. Read them now or take them with you this weekend!

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  • Beachfront Media - full banner - 7-10-14
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