-
For Connected Devices, To Browse or Not to Browse - That is the Question
If Hamlet were considering what functionality devices connecting the Internet to TVs should have, he might well pose the question, "to browse or not to browse?" In other words, should connected devices come with a browser that allows users to freely the surf the entire Internet - as they do online and on mobile devices - or should they present content and services through walled gardens of approved "apps?"
With new connected devices proliferating (see Apple iTV tomorrow), and becoming less and less expensive (see Roku price cuts yesterday), it's inevitable that massive connected device adoption lies ahead. Yet even as these devices are poised to take on greater importance in consumers' lives and be ever more strategic to any company committed to a three-screen strategy, it is still far from clear which device approach will dominate.
Categories: Devices
Topics: Apple, Espial, Roku, Samsung, TiVo, Vizio
|
