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Cinemark Shouldn't Worry: Universal's "Tower Heist" $60 VOD Test Will Also Flop
Late yesterday, the LA Times reported that Cinemark, the 3rd-largest theater chain in the U.S., will boycott "Tower Heist," the new Eddie Murphy-Ben Stiller comedy, because of a test unveiled by its studio Universal Pictures to offer the movie just 3 weeks after its theatrical release for $60 on video-on-demand. Cinemark is concerned that the test would cannibalize box office sales. From my perspective, it needn't worry much as the test is likely to be yet another flop in what has become known as "Premium VOD."
Categories: FIlms, Studios, Video On Demand
Topics: Cinemark, Universal Pictures
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