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Analysis for '495 Communications'

  • Blending Original Video and Programmatic: Interview With Eddie Lee, VP, 495 Communications

    I recently had a chance to talk with Eddie Lee, who is VP of Programmatic at 495 Communications, which combines original travel-related video and programmatic video advertising. Eddie brought me up to speed on the company and their recently launched 495 QeX product. Following is a transcript.

    VideoNuze: Explain the multiple parts of 495 Communications' business and how they work together?
     
    Eddie Lee: 495 Communications has two subsets on the supply side: one being a large publisher-direct network and the other side being our O&O content, HTML5 player (SavvyGo), and Travelsavvy.tv - true cross device inventory (desktop, mobile and CTV/OTT apps).   Using our own proprietary RTB exchange, we are able to service advertisers and demand partners by providing them quality traffic, in scale.

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