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Integral Ad Science Provides Viewability Targeting Data to AudienceScience
Integral Ad Science will provide its video viewability targeting segments to AudienceScience for inclusion in the company’s Helios Advertising Enterprise Advertising Software, the companies announced today. AudienceScience clients will be able to build campaigns that include specific video viewability levels based on Integral Ad Science’s data.
Categories: Advertising, Viewability
Topics: AudienceScience, Integral Ad Science, MediaMath, Tremor Video
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The Video Landscape is a Changin'
Wednesday, December 16, 2015, 8:55 AM ETPosted by:With the escalating importance of video advertising, we’ve been carefully examining the overall video landscape and its evolution. In my conversations and early analysis, I’ve seen that at least 50% of all video inventory on the market today is served in-banner. These ads, also called display video ads, are served independently of a video player, almost exclusively without video content to follow. In other words, a pre-roll without the “roll”. No doubt you’ve seen in-banner video ads on many of your favorite sites; they come in many shapes and sizes, but they run with limited incentive for users to watch to completion.
Categories: Advertising
Topics: IAB, Integral Ad Science
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Beyond One Room, One Couch, One Screen
Monday, October 19, 2015, 12:14 PM ETPosted by:Ad environments used to be easy to understand: a couch in a living room, positioned around a single screen. But today’s digital environment is more like five couches in front of 25 screens. It is now more important than ever to understand those environments and increase the likelihood of reaching the right person at the right time, in the right environment.
Categories: Advertising
Topics: Integral Ad Science
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Integral Ad Science Bolsters Video Ad Evaluation Capabilities With Veenome Deal
Integral Ad Science, which specializes in evaluating media quality for online advertisers, has acquired Veenome, a highly complimentary startup that measures specific contextual attributes of video ads. Veenome looks at web pages to determine things like whether ads are played in-banner or in-stream, how many players are on a page, what kinds of content is displayed, where the player was positioned, and more. Veenome builds on Integral's existing video ad evaluation technologies.
Categories: Advertising, Deals & Financings, Technology
Topics: Integral Ad Science, Veenome
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Study: Video Ad Viewability Increased to 39% in Q4 '14
Viewability of video ads increased from 30% in Q3 '14 to 39% in Q4 '14, according to a new report by Integral Ad Science, which measures media quality across hundreds of billions of impressions. Viewability is defined by the MRC standard of 50% of an ad's pixels in the viewable space of the browser page, for at least 2 continuous seconds.
Categories: Viewability
Topics: Integral Ad Science
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