-
Mixpo Acquires ShopIgniter, A Social/Mobile Advertising Specialist
Video ad tech provider Mixpo has acquired ShopIgniter, a Portland, OR firm specializing in social and mobile advertising. Mixpo CEO Jeff Lanctot said the company concluded in a recent internal strategic review that in order for it to truly offer a best-in-class multiscreen video ad platform, it needed to improve its capabilities in mobile and social, which are increasingly intertwined.
Categories: Advertising, Deals & Financings, Mobile Video, Social Media
Topics: Mixpo, ShopIgniter
|
