Posts for 'IBB Consulting'

  • Preparing SVOD Services For Next Wave Of Growth

    More people are paying for more streaming video. Netflix’s Reed Hastings and Amazon’s Jeff Bezos have insisted that people owning multiple subscriptions will be the norm. On Netflix’s recent Q2 earnings call, Hastings emphasized that Amazon’s success in certain markets has not taken away from Netflix’s.
     
    A recently published report from IBB Consulting shows the underlying trends behind these claims, revealing that half of paid streaming users subscribe to at least two services. Streaming users are also prepared to spend on additional services or even pay more for the subscriptions they already have. In fact, based on average SVOD pricing, a majority (61%) of SVOD subscribers are willing to pay at least 20% more for their favorite service. 29% of paid OTT video subscribers plan to add an additional paid service within the next six months.

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  • Breaking Through With New TV Experiences

    Execs from broadcasters, content owners and tech companies recently joined 100,000 of their peers at the NABShow 2017 convention in Las Vegas. A key focus for many at the show was how to drive breakthrough multiscreen experiences, get consumers to engage more and fully monetize the many opportunities that are emerging.

    During the Online Video Conference's “Breaking Through With New TV Experiences” session I moderated, attendees heard about the latest efforts underway by industry leaders to bring more personalization, discoverability and innovation to content delivery. Consumers have an incredible range of choices of multiscreen services that now span beyond VOD and linear to include fast-evolving OTT offerings. Representatives from Comcast Technology Solutions, Amazon, Gracenote and TiVo joined the discussion to shed insight into ongoing work, challenges ahead and what it takes to deliver industry-leading multi-screen experiences. Panelists also pulled back the curtain on the back-end capabilities that will be required to support these increasingly complex services.

     
    IBB Consulting works closely with operators and content owners to help design and execute multiscreen distribution strategies. Many of the efforts and activities that we heard about from the panelists are being undertaken or considered by a range of stakeholders today.

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  • VideoNuze Podcast #304: Linear TV Viewing Down, Connected TVs Up, Pay-TV/SVOD Linked

    I'm pleased to present the 304th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    2015 has been another big year of change in the video industry. On this week’s podcast we dig into some recent research on changes in linear TV consumption from Nielsen and the rise of connected TV devices. We also discuss research showing the relationship between pay-TV and SVOD.

    Listen now to learn more!



    (Note, this is our 49th podcast of 2015; we’re taking a break next week and will be back on January 7th. Happy holidays to all of our listeners!)

    Click here to listen to the podcast (19 minutes, 52  seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Research: Pay-TV Subscribers More Interested in SVOD Than Non-Subscribers

    New research from Interactive Broadband Consulting Group (IBB) suggests that pay-TV subscribers may actually be more fertile targets for adding SVOD services than non-pay-TV subscribers. IBB found that 31% of current pay-TV subscribers plan to add an SVOD service over the next 6 months, vs. 21% for non-pay-TV subscribers.

    The data supports the theory that heavier TV watchers seek more great TV to watch (and therefore are more prone to subscribe to SVOD services which are offering a ton of originals) than lighter watchers. That’s not to say there isn’t also a segment of what I’ve called “entertainment-only’s” who will resist paying for the multichannel bundle which is anchored by expensive sports networks.

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  • As Competition Goes Global, Operators Must Rethink Strategies In A Post-Cable Era

    The post-cable era is upon us. At INTX this week, key industry players discussed the trends that have ushered in this new age. Consumers are no longer tethered to living room TVs and set-top boxes. Technology that was once proprietary and took years to deploy is now virtualized, able to scale quickly, anywhere. Traditional video delivery is under pressure from over-the-top (OTT). 
     
    Also consider the now global nature of competition and sizable price tags accompanying the biggest content deals. Netflix says it will expand into 200 countries within two years as it spends more than $3B per year on content. ESPN is shoring up rights to popular worldwide content like the Cricket World Cup and the Indian Premier League games via the Web, without requiring a cable package. Liberty Global is spending $2.5B per year on content as it continues to eye expansion in worldwide markets.

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  • Designing A Second Screen Strategy? First Screen Opportunities Should Be Top Of Mind

    According to a recent study by Nielsen, 15% of viewers said they enjoyed watching television more when social media was involved. By now, we know that consumers are using these screens to browse the web, talk on social networks about what they're watching or access complementary content that enhances their experience. So what new and different opportunities does this activity create for pay-TV operators and programmers to leverage the second screen for increased tune-in, engagement and ad revenues?

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  • Big Data is Bringing Opportunities to TV Network Advertising

    Data is changing network TV advertising sales in ways that rival previous industry shifts. Cross-platform advertising and audience measurement, advanced audience selling capabilities, and new campaign creative informed by big data insights are driving this change.

    The result? More opportunities to increase monetization of ad inventory, including working with advertisers and agencies to differentiate cross-platform campaigns, establishing a cohesive premium programmatic strategy, and developing original branded content tailored to resonate with target audience segments.

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  • 5 Key Trends That Are Transforming the Cable Industry

    Through our ongoing work with cable operators and programmers on initiatives that range from technical infrastructure evolution to business strategy, IBB Consulting has identified five key trends that will collectively drive the video delivery industry.

    Over the next five years, there will be challenges and opportunities that span technological updates, deployment of new services, shifts in the marketplace and the ability to adapt to consumer behaviors.

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