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Thursday, April 24, 2014

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Analysis for 'VideoSchmooze'

  • Happy Holidays, See You in 2014

    I'm going to take some time off over the next week to relax and re-charge my batteries, so this will be the last post of 2013, assuming no big story breaks.

    It has been another whirlwind year in online video as all the major trends continued to gain momentum. Nonetheless, there are still plenty of unknowns, as consumer behaviors and key technologies rapidly evolve. At VideoNuze we do our best to understand the fast-moving video landscape and connect the dots for our readers. The goal is to break through the hype help readers really get a better handle on what's going on.

    This is also a key goal of our events, the June Online Video Advertising Summit and the December VideoSchmooze, as well as the weekly VideoNuze/nScreenMedia podcasts. Our recently launched sister site VideoNuze iQ, analyzes and curates industry research/data, to provide additional insights.

    However you access VideoNuze content, I hope it adds value to your understanding of the video industry. I know you have lots of choices for how to stay informed, so I'd like to thank you for spending time with VideoNuze. These are fascinating times we're all living through and I hope VideoNuze is an essential guide.

    I'd also like to say a big thank you to all of VideoNuze's sponsors in 2013. None of this would be possible without their ongoing support, which I very much appreciate.

    I wish you and your families a happy, healthy holiday season and all the best in 2014!

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  • When and How Will TV Everywhere Become Simply TV, Everywhere? [VIDEO]

    In the session "Is TV Everywhere Finally Breaking Through?" at the recent VideoSchmooze, industry executives discussed an important long-term objective for the pay-TV industry: turning TV Everywhere into TV, Everywhere. The insertion of that little comma would convert a key industry initiative into a practical, compelling and ubiquitous consumer experience.

    For device-happy consumers, what's not to love about the idea of being able to watch all kinds of TV programming (sports, news entertainment, etc.) in any format (live, linear or on-demand), inside or outside their homes whenever they want?

    But getting to that eventual goal involves resolving a lot of sticky business and technical challenges. In the wide-ranging panel discussion, our participants Michael Bishara (Synacor), John Harran (Turner), Marty Roberts (thePlatform), John Woods (Mediacom) and Colin Dixon (nScreenMedia and moderator) did a great job of sorting through all of the issues and articulating the opportunities.

    For anyone interested in TV Everywhere, it's a highly informative 47 minutes. The video is below.

    watch the video

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  • Deep Dive Discussion of Online Video Advertising's Opportunities and Challenges [VIDEO]

    With the vast majority of online video views free and ad-supported, it's critical that online video advertising continues to grow and mature. At the recent VideoSchmooze event, we had a deep dive session on online video advertising featuring John Nitti, president of activation for ZenithOptimedia (who oversees $10 billion of client spending), Eric Franchi, co-founder of Undertone and Ashley Swartz, CEO and founder of Furious Minds, who moderated.

    watch the video now

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  • Top Video Analysts Debunk Myths of TV's Implosion and Mass Cord-Cutting [VIDEO]

    There are a lot of wild headlines these days proclaiming the death of TV and the prevalence of cord-cutting. But in a session I moderated at the recent VideoSchmooze event in NYC, Bruce Leichtman and Craig Moffett, two of the top video analysts around, shared their current data, which systematically debunks these mythologies. For anyone interested in what's really happening in the video business today, the session's video is a must-watch.

    Bruce and Craig believe that both technology and mainstream media are ginning up these mythologies because they make great headlines. In fact, both cited instances where their data said "x" but the media coverage ended up being "y." All of this underscores how important it is to read media coverage of the industry with a very critical eye.

    watch the video now

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  • VideoNuze Podcast #206 - VideoSchmooze Wrap-up and 3 Key Takeaways

    I'm pleased to present the 206th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week we discuss 3 of our key takeaways from this past Tuesday's VideoSchmooze, which over 230 industry executives attended. The morning was jam-packed with learning and insights, which I'll continue to share in the coming weeks, along with the session videos.

    First, Colin shares the observation of Craig Moffett, who was on the opening session, that many content providers are assuming Netflix/other OTT providers are not a substitute for pay-TV over time. Craig believes this is an incorrect assumption and that if content providers come to depend too heavily on digital licensing revenues from Netflix and others, they run the risk of addicting themselves, even if/when their core businesses suffer due to audiences shifting.

    Next, on the mobile video session I moderated, Silvia Lovato from PBSKids Digital shared the stunning data point that 75% of its viewership from its 2-5 year-old audience now occurs on mobile devices. I believe this has incredibly profound societal implications 10, 20 and 30 years down the road, as kids learn from the earliest age to expect programming fully on-demand.

    Last, we turn to Smart TVs. On the online video advertising session, John Nitti from ZenithOptimedia (who oversees $10 billion of client spending) Eric Franchi from Undertone said Smart TVs are too fragmented to be an appealing environment for advertisers for now. As more online viewing shifts to the big screen, it's imperative that advertising follow, but the separate ecosystems of each Smart TV manufacturer makes it difficult for both developers and advertisers for now. Some form of aggregation/streamlining must occur to create the scale advertising requires.

    Listen in to learn more!

    Click here to listen to the podcast (19 minutes, 16 seconds)




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    The VideoNuze podcast is also available in iTunes...subscribe today!

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  • LAST CALL - VideoSchmooze is Tomorrow Morning, Get Your Tickets Now

    It's last call to get tickets for VideoSchmooze: Online Video Leadership Forum, which will be tomorrow morning, Dec. 3rd, in NYC. If you've been on the fence waiting to see how your schedule will shake out, now's the time to make the call. Over 250 industry colleagues are already signed up to attend a stellar morning of learning and networking. Individual tickets are $135 or organize a few colleagues and save more with a 5-pack for $575 or a 10-pack for $1,000.

    It's been an amazing year of change in the video industry, with lots more coming in 2014. This VideoSchmooze will kick off with a session including 2 of the top video industry analysts sharing data and insights on what's really happening in video, pay-TV and broadband. The session will be followed by deep dives into TV Everywhere, online video advertising and mobile video. As a bonus, FreeWheel and Videology will also be premiering data from their respective new reports.

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub.

    I look forward to seeing you at VideoSchmooze tomorrow morning!

    LEARN MORE AND REGISTER NOW!

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  • Join 250 Industry Colleagues at VideoSchmooze Next Tues., Dec. 3rd

    VideoSchmooze is coming up just one week from today, Tuesday morning, Dec. 3rd in NYC. There's still time to buy tickets and join 250 industry colleagues in what promises to be an outstanding morning of learning and networking. Individual tickets are $135, 5-packs are $575 and 10-packs are $1,000.

    I'm super excited about this VideoSchmooze because we will be digging into so many of the hottest topics in the video industry right now. We'll hear from incredibly knowledgeable analysts and executives who will be sharing their insights and perspectives. Beyond the on-stage sessions, there will be great networking with attendees from lots of industry leaders like Aereo, AOL, DirecTV, Google, LG, MLB, ESPN, NBCU, Nielsen, Roku, Showtime, Telemundo and others.

    Importantly, research and data will play a big role in this VideoSchmooze, keeping discussions grounded and hype-free. A special bonus is that FreeWheel will debut data from their Q3 '13 Video Monetization Report and Videology will provide a sneak peak at findings from a new media buying study conducted with Forrester Research.

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub.

    I know it's an early morning start, but I promise plenty of coffee and a delicious continental breakfast. I look forward to seeing you at VideoSchmooze on Dec. 3rd!

    LEARN MORE AND REGISTER NOW!

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  • Rare Opportunity to Hear from Two of the Best Video Analysts Around at Dec. 3rd VideoSchmooze

    There's still time to buy tickets for VideoSchmooze: Online Video Leadership Forum, on Tues. morning, Dec. 3rd in NYC. Individual tickets are $135, but you can save with 5-packs for $575 and 10-packs for $1,000.

    A highlight of this 10th VideoSchmooze will be our opening session with two of the best video analysts around - Craig Moffett from MoffettNathanson LLC and Bruce Leichtman from Leichtman Research Group. I've known Craig and Bruce for years and they are both walking encyclopedias of insights/data about the video industry and consumers' changing viewing behaviors. It's a privilege to have them together and I'm confident it will be an extremely high-impact 50 minutes drilling into what's really happening in the video ecosystem.

    Our subsequent sessions will cover all of the hottest areas in online video today such as OTT, TV Everywhere, cord-cutting, mobile video, devices, online video advertising, online originals and much more.

    Tons of great executives from companies throughout the ecosystem are already registered, ensuring this VideoSchmooze will be a fantastic learning and networking opportunity.

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. I look forward to seeing you at VideoSchmooze on Dec. 3rd!

    LEARN MORE AND REGISTER NOW!
     

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  • LAST CALL for Early Bird Discounted Tickets to Dec. 3rd VideoSchmooze

    Today is the last day to buy early bird discounted tickets for the next VideoSchmooze: Online Video Leadership Forum, on Tues. morning, Dec. 3rd in NYC. That means it's time to take one last peek at your calendar, see that you're free that morning and take 2 minutes to register and save! Reminder, individual tickets are $95. Bring your colleagues and save more with a 5-pack for $430 and a 10-pack for $760.

    If you need more incentive not to delay, remember, ONLY early bird ticket holders will be eligible to win the drawings for an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.  

    This will be the 10th VideoSchmooze and we have an awesome lineup of speakers and sessions. We also have tons of great executives from companies around the industry including Adobe, AMC Networks, Bleacher Report, blinkx, Dailymotion, Disney, Google, Intel, MLB, Nielsen, NBC, Orange, Scripps and tons of others. I'm confident it will be a fantastic morning of learning and networking!

    The lead sponsors for this VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. I look forward to seeing you at VideoSchmooze on Dec. 3rd!

    REGISTER NOW AND SAVE!

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  • Early Bird Discount for Dec. 3rd VideoSchmooze Ends on Friday

    Early bird discounted registration for the next VideoSchmooze: Online Video Leadership Forum, on Tues. morning, Dec. 3rd in NYC ends this Friday. If you've been on the fence about whether to attend, now is the time to act! Individual tickets are $95. Bring your colleagues and save more with a 5-pack for $430 and a 10-pack for $760.

    Remember, ONLY early bird ticket holders will be eligible to win the drawings for an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.  

    This will be the 10th VideoSchmooze and as usual it's shaping up to be a high impact morning of learning and networking. The VideoSchmooze program is a 360 degree view into all of the video industry's most important topics.

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. If you need to be up-to-date on what's really going on in video, and want a premier networking opportunity, make sure VideoSchmooze is on your calendar for Dec. 3rd!

    LEARN MORE AND REGISTER NOW!

  • Clearleap - full banner - 1-9-14
  • Video's Hottest Topics in Focus at Dec. 3rd VideoSchmooze - Get Discounted Tickets Now

    At the Dec. 3rd VideoSchmooze in NYC we'll be digging into all of video's hottest topics, with a particular focus on TV Everywhere, mobile video, online video advertising, changes in viewer behaviors, cord-cutting, OTT's rise, online originals, connected devices and much more. In addition we'll have brand-new research presented by FreeWheel and Videology. For video industry professionals, the half-day VideoSchmooze will once again be the most compact, high-value learning experience of the year.

    Early bird discounted tickets for $95 are now available. And don't forget your colleagues! Bring them and save even more with 5-pack tickets for $430 and 10-packs for $760.

    Remember, ONLY early bird ticket holders will be eligible to win the drawing for an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.  

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. If you need to be up-to-date on what's really going on in video, and want a premier networking opportunity, make sure VideoSchmooze is on your calendar for Dec. 3rd!

    LEARN MORE AND REGISTER NOW!

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  • Save Now On Dec. 3rd VideoSchmooze With Early Bird Discounted Registration

    Don't wait any longer - early bird discounted tickets for the next VideoSchmooze: Online Video Leadership Forum on Dec. 3rd, in NYC are available for $95 apiece. This is a fabulous value including the full morning program, networking, continental breakfast, and perhaps most importantly - a chance to win the drawing for an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.  Bring your colleagues and save even more with 5-pack tickets for $430 and 10-packs for $760.

    I'm fired up for this VideoSchmooze because we'll be diving deeply into so many of the hottest industry topics that VideoNuze covers each day such as the rise of OTT video, the threat of cord-cutting, TV Everywhere, mobile video's explosion, changing viewership behaviors, online video advertising, devices and much more. Keeping things grounded, for the first time we'll have 2 short research presentations, from FreeWheel and Videology, with each premiering brand-new market data.  

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. If you need to be up-to-date on what's really going on in video, and want a premier networking opportunity, make sure VideoSchmooze is on your calendar for  Dec. 3rd!

    LEARN MORE AND REGISTER NOW!

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  • YouTube Now Getting 40% of Its Views on Mobile, Up From 6% In 2011

    YouTube is now getting nearly 40% of its views from mobile devices, up from 6% in 2011. That nugget was shared by Google's CEO Larry Page in its Q3 2013 earnings call yesterday. YouTube is the latest content provider to share strong mobile viewership data; in the past several weeks BBC said its iPlayer mobile views are now up to 32% of total, VEVO said 50% of its views are mobile and PBS Kids said 75% of its are mobile.

    These are clearly leaders in mobile and their viewership shows mobile's potential. More often these days, I'm hearing content providers say 20-30% is the range for their mobile views. Note, if you want to learn more about mobile video, both VEVO and PBS Kids (along with ESPN and Beachfront Media) will have executives speaking on the mobile video session at VideoSchmooze on Dec. 3rd (early bird discounted registration is now available).

    continue reading on VideoNuze iQ

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  • Register Now for Dec. 3rd VideoSchmooze to Win Awesome Prizes

    Here's another great reason to register now for the Dec. 3rd VideoSchmooze Online Video Leadership Forum in NYC: all early bird registrants will be entered in a drawing to win an iPad, the complete "Breaking Bad" series on Blu-ray/UltraViolet and several Chromecasts, all generously provided by Unicorn Media.

    The early bird discounted ticket price is $95, an amazing value which includes the full morning program through 12:30pm, continental breakfast and networking. Save even more with a 5-pack of tickets for $430 and a 10-pack for $760.

    VideoSchmooze will be a premier morning of learning and networking. The program starts with "A Deep Dive Into Video's Tectonic Shifts," with two top video analysts, Craig Moffett of MoffettNathanson LLC (formerly SVP at Sanford Bernstein) and Bruce Leichtman, president and principal analyst at Leichtman Research Group. Other sessions include "Is TV Everywhere Finally Breaking Through," "Online Video Advertising Takes Center Stage" and "Mobile Video Rising: New User Experiences and Monetization."

    In addition to these sessions, we'll have 2 special research presentations, from FreeWheel and Videology, during which each will share brand new research results.

    The lead sponsors for this 10th VideoSchmooze are FreeWheel, Synacor, thePlatform and Undertone, with branding sponsors Clearleap, Unicorn Media and VideoHub. VideoSchmooze a must-attend event for industry executives!

    I look forward to seeing you on Dec. 3rd!

    REGISTER NOW AND SAVE!

  • Clearleap - full banner - 1-9-14
  • Early Bird Registration Now Open for VideoSchmooze on Dec. 3rd

    Early bird discounted registration for the next VideoSchmooze: Online Video Leadership Forum, on Tues. morning, Dec. 3rd in NYC is now open. Individual tickets are $95. This will be the 10th VideoSchmooze and I think it will be the best one yet, jam-packed with learning and networking. As always, the VideoSchmooze program is a 360 degree view into all of the video industry's most important trends.

    Last year's VideoSchmooze sold out, so don't delay registering. As an extra incentive, all early bird registrants will be entered to win prizes including an iPad, the complete series of "Breaking Bad" on Blu-ray/UltraViolet and several Chromecasts, generously provided by Unicorn Media.

    continue reading

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  • Save the Date: Next VideoSchmooze on Tues, Dec. 3rd in NYC

    Please save the date for the next VideoSchmooze: Online Video Leadership Forum, on Tuesday, December 3rd, at the Scholastic Auditorium in NYC. This will be the 10th VideoSchmooze that VideoNuze has hosted and once again it will be jam-packed with lots of learning and networking with 200-250 industry leaders. Continental breakfast will begin at 7:45am and we'll wrap up by 12:30pm before lunch.

    continue reading

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  • Aereo's Founder/CEO Explains How Massive Technology Changes Are Driving the Business [VIDEO]

    At the recent VideoSchmooze, Colin Dixon from The Diffusion Group interviewed Chet Kanojia, founder and CEO of Aereo in a case study focused on innovation. While much of this year's media coverage of Aereo has focused on broadcasters' copyright litigation against it, far less attention has been paid to the perfect storm of technology and consumer trends that have enabled Aereo.

    In fact Chet says that even 2 years ago Aereo would not have been possible. In the interview Chet details how the striking reduction in costs / increase in performance for key enablers like bandwidth, storage, cloud computing and transcoding are driving the business. Chet explains how the entire computational industry is subsidizing these trends, which Aereo and others are capitalizing on. In addition, Chet discusses how shifting consumer perceptions are creating an opening for innovative new business models like Aereo.

    The interview provides fascinating insights on today's technology trends from a world-class technologist that all media and technology companies - startups and incumbents - need to be paying attention to.

    Watch the video

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  • VideoSchmooze [VIDEO]: Industry Executives Share Insights on Multi-Platform Success

    Below is the full video of last week's VideoSchmooze session, "Cracking the Code on Multiplatform Success," which included Peter Dolchin (VP, Viacom Media Networks), Jason Forbes (EVP, zeebox), Ran Harnevo (SVP, AOL On Network), Chris Smith (VP, Collective), with Olivier Manuel (Principal, Accretive) moderating.

    The group covered a lot of ground, sharing insights on what their companies are doing with multi-platform and how they view multi-platform unfolding. Among the specific topics they discussed included:

    - What is the definition of a "TV" in the online video age?

    - What do marketers want - unified measurement for media buying, or separation by platform? And what do incumbent linear networks and upstart online-only programmers want?

    - What is the difference between "TV Everywhere" and "Video Everywhere?" How are new programmers challenging incumbents to force more audience fragmentation and how is the ad community valuing this programming?

    - Can online-only originals be financing solely on ads or do they need a dual revenue stream with subscriptions, like cable?

    - Does premium content that was produced for the web get TV-style premium CPMs or will it be considered low-cost web content? How important is targeting matter and what other factors matter?

    - Do ad formats need to be different on TV, mobile and online?

    - How can business models align with user behaviors, and who's succeeding in doing this today?

    - What lessons does mobile, with the dominance of iOS and Android, offer to connected TV space? Will a "connected TV operating system" emerge and if so, who will drive that?

    - How does social help the discovery process and combat DVR usage?

    And much more!

    Watch the session video

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  • VideoSchmooze [VIDEO]: Top Wall St. Analysts Debate Industry's Tectonic Changes

    Below is the full video of the opening session at last week's VideoSchmooze, which featured 3 of Wall Street's top pay-TV/broadband/media/advertising analysts, Laura Martin (Needham & Co.), Craig Moffett (Sanford Bernstein) and Michael Nathanson (Nomura) along with me moderating. The group had a spirited discussion that was packed with data and touched on virtually every major topic industry. Some of the highlights include:

    - The evidence that there is a gap of approximately 600K-800K U.S. households per year that are either cord-cutters or cord-nevers and what's causing this.

    - TV networks' strategy to protect existing revenue streams and not have online delivery undermine their business models.

    - Implications of mobile video usage on traditional TV usage.

    - Changing consumer viewing behaviors and adoption of new devices, particularly among younger audiences, and what this means for the TV ecosystem.

    - The runaway cost of sports rights and whether this will drive more cord-cutting and cord-nevering.

    - How upstart programmers like YouTube can succeed with niche content approaches.

    - How TV's upfront advertising will change due to online video alternatives.

    - What's ahead in 2013.

    And much more.

    Watch the session video

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  • VideoNuze-TDG Podcast #158 - Implications of Broadband Data Caps

    I'm pleased to present the 158th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Colin and I each back in the office, after being together at VideoSchmooze in NYC.

    (Apologies in advance, the audio quality this week is diminished because we couldn't get Skype working on both ends, so I had to use a cell phone connection.)

    On the opening session at VideoSchmooze with the 3 Wall Street analysts, Laura Martin, Craig Moffett and Michael Nathanson, Craig made a point that cable operators are, in his opinion, "infrastructure providers," not video providers. He means that because they now supply both video, broadband and other services over the same networks, their real business is maximizing the ROI derived from subscribers' total payments for all services delivered.


    To the extent that large numbers of video subscribers may cut the cord at some point down the road to use OTT services instead, cable operators would respond by trying to recapture lost revenue and margin via increased, "usage-based" pricing on broadband for heavier OTT users. Craig believes there's approximately $50/month/video subscriber of video profit margin that would need to be recouped.

    In our discussion, Colin and I discuss the concept generally, and in particular whether this type of revenue shifting is feasible. Colin is skeptical whether this can happen, pointing to competitive, regulatory and consumer demand obstacles. I'm more in Craig's camp, and believe that operators would certainly try their best to accomplish this, as it's a natural thing any business would try to do.

    Putting all of this into context however, it's still a largely hypothetical discussion. There isn't yet cord-cutting to an extent that operators feel the need to recoup profits through broadband. And where data caps exist they're still high enough that few subscribers need to buy more bandwidth to accommodate their OTT viewing.

    Still, it's interesting to speculate on the topic, as higher broadband pricing would make OTT services like Netflix, Hulu and others relatively more expensive, therefore making them less attractive relative to pay-TV video services.

    Click here to listen to the podcast (18 minutes, 18 seconds)




    Click here for previous podcasts

    The VideoNuze-TDG podcast is available in iTunes...subscribe today!

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