IBM Cloud Video - leaderboard - 12-8-16

Analysis for 'Devices'

  • Late to the Party, Apple Now Plans to Enter Crowded Scripted TV Market

    Talk about showing up late to the party: the WSJ is reporting that Apple is now planning to invest in original scripted TV shows and movies. Whether the move actually materializes though is unclear. But if it does, it would be happening years after countless false starts and rumors about the company’s plans to build out a content strategy. Importantly, it would also happen as the number of scripted TV shows rocketed to over 450 in 2016, marked by “Peak TV’s” escalating budgets and intense competition.

    According the WSJ article, Apple is engaged with various producers and could be offering scripted TV shows by the end of 2017. Apple’s commitment still seems modest by the standards of Netflix, Amazon and numerous TV networks, with just a handful of productions planned.

    continue reading

     
  • Akamai full banner - 11-10-16
  • Perspective What's this? 5 Video Ad Market Predictions for 2017

    Convergence has been one of the main themes in video during 2016, as more content traditionally delivered via broadcast channels is being converted to digital streams. The marketplaces of the future - programmatic or otherwise - are beginning to form as media owners piece together a range of sales techniques to maximize their yield. Some of the big trends and changes we expect to see in 2017 are:

    continue reading

  • IBM Cloud Video - full banner - 12-8-16
  • The Role of Mobile and Connected TV Devices in Programmatic [SHIFT VIDEO]

    Watching video on mobile and connected TV devices is exploding, particularly among younger audiences. Yesterday’s Q3 ’16 FreeWheel Video Monetization Report noted that 22% of video ad views were on connected TVs (up 63% YOY) with 17% on smartphones (up 39% YOY) and another 9% on tablets (up 15% YOY). Combined, that means nearly half of all video ad views are on mobile and connected TV devices.

    To further explore video advertising on these devices and programmatic’s growing role, at our recent SHIFT // Programmatic Video & TV Ad Summit, we had two dedicated sessions, one on mobile and one on connected TV devices.

    The mobile session included Brian Danzis (Head of Global Video Monetization, Spotify), Jeremy Hlavacek (VP, Global Automated Monetization, The Weather Company, an IBM Business), Frank Sinton (CEO and Founder, Beachfront Media), Sarah Warner (Managing Partner, Digital Investment Lead, Programmatic and Video, GroupM), with Alanna Gombert (SVP, Technology & Ad Operations, IAB) moderating.

    The connected TV session included Sean Buckley (SVP, Global Revenue, SpotX), Scott Rosenberg (VP, Advertising, Roku), Seth Walters (Senior Partner, Interactive & Connected Television, Modi Media, part of GroupM) with yours truly moderating.

    Below are the session videos.

    Watch the session videos

     
  • Akamai full banner - 11-10-16
  • Watch My Demo of Comcast X1’s Superb Netflix Integration [VIDEO]

    Comcast announced on Friday that the integration of Netflix into its X1 set-top box would launch this week. But when I checked my X1 on Friday evening it was already available, so I spent some time over the weekend giving it a test drive. Below is a 12-minute demo video I created that highlights the key benefits of the integration and how expertly it was done.

    As VideoNuze readers know, I’ve had the X1 since its debut, back in July, 2012. I was immediately enthusiastic about its clean and highly responsive web-like UI as well as its ability to quickly retrieve on-demand content. More recently, the voice-powered remote control has delivered even more value. But the biggest potential benefit I’ve always envisioned for X1 was its ability to handle IP apps, giving Comcast a breakthrough way to provide a seamless experience between its own video services and those delivered over-the-top via broadband (e.g. Netflix, Amazon, YouTube, etc.).

    Read More and Watch the Demo Video

     
  • IBM Cloud Video - full banner - 12-8-16
  • Google, VUDU and LeEco: 3 More Potential Video Disruptions Coming?

    Each week brings more innovation, product announcements and new business models to the ever-changing video industry. This week was certainly no different, and news from 3 companies - Google (a deal with CBS for its Unplugged skinny bundle), VUDU (a new ad-supported on-demand movie offering) and LeEco (a range of new products from the Chinese giant, including TVs and content) - caught my attention. Each has the potential to cause further industry disruption, or amount to nothing. Below I share thoughts on each.

    continue reading

     
  • IBM Cloud Video - full banner - 12-8-16
  • VideoNuze Podcast #338: The Rise of Dumb Authentication Services and Amazon’s Disruptive Role

    I'm pleased to present the 338th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Today we first dig into an idea Colin outlined earlier this week, that pay-TV could become a “dumb authentication service” as the trend of subscribers migrating their TV viewing away from set-top boxes and toward authenticated TV apps on connected TV devices gains momentum. This is an important shift that is already happening for many people (listen to our podcast 2 weeks ago for more).

    In this model pay-TV operators still continue to authenticate viewers and manage billing, but do little else. In fact, the FCC’s current plans to “unlock the box” mean the scenario has even more credibility. We agree that’s a precarious place for operators to be and opens up opportunities for disruptors, like Amazon.

    Speaking of Amazon, just this week it made 2 important updates to its Fire TV devices which reinforce the growing role the company is playing in the SVOD and TV ecosystems and why it so well-positioned. Building on this, just today Bloomberg reported Amazon is now eyeing live sports deals, which would push it even further into pay-TV’s turf.

    Listen now to learn more!

    Click here to listen to the podcast (23 minutes, 32 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • IBM Cloud Video - full banner - 12-8-16
  • With Fire TV Updates, Amazon Continues Wrapping Its Long Arms Around the SVOD Industry

    Yesterday Amazon unveiled new search and recommendation features for its Fire TV and Fire TV Stick devices, aimed squarely at improving users’ experience with third-party SVOD services. The device updates are automatically downloaded and will enable universal voice search to over 75 video apps, including Netflix, HBO GO and soon HBO Now, as well as personalized recommendations across apps to be visible in custom rows on the Fire TV home page.

    Both updates continue the evolution of Fire TV’s role as a hub for SVOD and free video services. That’s not a novel approach, as other devices like Roku, Chromecast and Apple TV are also aiming to be central hubs for online video. And arguably, Comcast is starting to take its first steps for X1 to also become a hub, by announcing plans to incorporate Netflix later this year.

    continue reading

     
  • IBM Cloud Video - full banner - 12-8-16
  • Research: Connected TV Viewing Among 18-49 Year-Olds Has Quadrupled in Past 2 Years

    More evidence today of connected TVs’ ascendance as a preferred viewing platform: Pivotal Research’s Brian Wieser released a new report revealing that 8.5% of all TV usage in July 2016 by 18-49 year-olds was through connected TVs (e.g. Roku, Apple TV and Chromecast). That was up from 4.9% in July 2015 and just 1.9% in July 2014 (Wieser didn’t share data prior to then, but it’s no doubt minimal).

    Wieser said the share gain by connected TVs was approximately equal to the loss in viewing share of ad-supported cable and English language broadcast TV networks. For all households, connected TVs had a 5.5% TV viewing share, which was up from 3.3% a year ago.

    continue reading

     
  • IBM Cloud Video - full banner - 12-8-16
  • Apple is Thinking Small With Potential New Video Guide

    Last Monday, in “Apple is Still Spinning Its Wheels in Video While Big Competitors Hit Their Stride,” I explained that while Apple continues to cast around for some type of coherent strategy to be a player in the fast-evolving video landscape, big competitors like Google, Amazon, Comcast and Facebook are all racing ahead and making substantial progress.

    Then last Thursday, Peter Kafka at Recode reported that after failing in its attempt to put together its own TV service, Apple’s latest plan is to create some type of TV guide that would be able to discover and show what’s available in multiple video apps (e.g. HBO, Netflix, ESPN) and work on Apple’s devices. But as Peter noted, the new guide idea would mean Apple is focusing solely on an interface that would have no actual revenue stream.

    continue reading

     
  • Akamai full banner - 11-10-16
  • Apple is Still Spinning Its Wheels in Video While Big Competitors Hit Their Stride

    Last week’s Q2 earnings reports provided another valuable window into how Amazon, Comcast, Google and Facebook have all hit on winning formulas in video (at least for now), while Apple continues to spin its wheels, under-optimizing its ability to capitalize on the massive shifts underway in video and TV.

    To briefly review, Comcast lost just 4K subscribers in Q2, vs. a loss of 162K three years ago, as its sleek X1 set-top box gains further traction and satellite and telco competitors stumble. Facebook reported a blow-out quarter, with earnings of $2 billion, double what they were just 6 months ago. Facebook has become a mobile powerhouse and is now laser-focused on video, as Facebook Live becomes widely adopted (though still under-monetized).

    continue reading

     
  • IBM Cloud Video - full banner - 12-8-16
  • Magid Research Shows Continued Growth in Connected TV and Mobile Video Usage

    The use of connected TVs and mobile video continues to increase, particularly among younger audiences, according to new data from Frank N. Magid Associates.

    Connected TVs were used by 74% of respondents vs. 59% in 2015 Magid research. Video game consoles continued to have the highest share at 33% (up from 30% in 2015), but the biggest increases were recorded by Internet streaming devices (31%, up from 20% in 2015) and Smart TVs (26%, up from 16% in 2015). 42% of respondents said they now have a Smart TV, up from 25% in 2015 and just 17% in 2013 as falling prices have steadily fueled purchases.

    continue reading on VideoNuze iQ

     
  • IBM Cloud Video - full banner - 12-8-16
  • Cisco VNI: Video Will Account for 85% of North American Internet Traffic in 2020

    Cisco has released the 11th edition of its Visual Networking Index (VNI), forecasting that video will account for 85% of North American Internet traffic by 2020, the highest of any geographic area. Video traffic in North America will grow at a compound annual rate of 21%.

    Globally, video-related traffic will account for 82% of Internet data, up from 70% in 2015. In a briefing, Thomas Barnett, who oversees the VNI, characterized video as the “king of all content.” In fact, video dwarfs every other Internet application, with the second biggest - web/data usage - representing just 14.4% of traffic in 2020, a fraction of video’s 82%.

    continue reading on VideoNuze iQ

     
  • IBM Cloud Video - full banner - 12-8-16
  • Perspective What's this? Connected TV: Why Is It So Important - And to Whom?

    In today’s on-demand culture, the days of passive television viewing are over. People prefer to choose the exact content they want to watch when they want to watch it. It’s no longer about who controls the TV remote – it’s now about controlling our individualized viewing experience and schedule.

    It’s no surprise, then, that more than half of all U.S. homes own a Connected TV (CTV), a set that plays traditional TV programming yet is also connected to the Internet through a stand-alone streaming device. These devices, such as Roku, Apple TV, Amazon Fire, Chromecast, etc., enable access to over-the-top (OTT) services like Netflix, Hulu and Amazon, to name but a few, as well as ad serving and digital measurement.

    continue reading

  • IBM Cloud Video - full banner - 12-8-16
  • VideoNuze Podcast #325: How Did Apple Become an Also-Ran in Video and TV?

    I'm pleased to present the 325th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    It’s been nearly 5 years since the Steve Jobs biography by Walter Isaacson was published, in which Jobs said “I finally cracked it,” referencing a next-generation TV he envisioned. But despite incessant rumors since of Apple’s plans to reinvent TV, the reality is more sobering: Apple seems to be completely stymied in video and TV.

    Sure, there’s iTunes and there’s a new Apple TV, which appears to be selling reasonably well, and soon an original TV show. But when you consider how Netflix, Amazon, Facebook, YouTube, Comcast, Snapchat and others have innovated and flourished in video and TV over the last 5 years, Apple’s progress seems pretty modest by comparison.

    In today’s podcast we explore why Apple seems to have become an also-ran in video. We’re both surprised at this turn of events given Apple’s vast resources, superior design capabilities and omnipresent devices (see more of Colin’s thoughts here). Perhaps the famously secretive Apple has a video surprise just ahead, but from our current vantage point, Apple looks like it will just continue to fade further behind the leaders.

    Listen now to learn more!

    Click here to listen to the podcast (23 minutes, 5 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)

     
  • IBM Cloud Video - full banner - 12-8-16
  • GroupM’s MODI Media Will Use Innovid As Its Preferred Ad Server For Connected TV Campaigns

    GroupM’s advanced TV unit MODI Media will use Innovid as its preferred ad server for all connected TV campaigns, the companies announced today. Seth Walters, senior partner at MODI, who oversees its connected TV business, told me that Innovid addresses a key pain point of delivering video adds into the highly fragmented connected TV space, while also offering real-time analytics on campaign performance across devices.

    continue reading

     
  • IBM Cloud Video - full banner - 12-8-16
  • VideoNuze Podcast #323: Rio Olympics on X1 Will Be a Breakthrough Experience

    I'm pleased to present the 323rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    Colin and I were both very impressed by the demo that Comcast CEO Brian Roberts did at INTX earlier this week of how the X1 set-top box will blend linear TV and online video streams from this summer’s Rio Olympics into one experience.

    We both believe this will be a truly breakthrough viewer experience, showcasing X1’s broadband capabilities and the value of the two-way interactive network. We envision Comcast launching a massive marketing campaign in the months leading up to the Olympics highlighting how experiencing the Olympics will be “best on X1,” in turn driving new subscriber acquisitions and upgrades.

    More broadly, we discuss how valuable X1 and Comcast’s back-end infrastructure are as a platform for launching new features and services. We touch on how Amazon too is leveraging its platform for its Streaming Partners Program, underscoring the anticipated competition between big video platform owners. The role of a robust platform in determining the ultimate video winners is becoming increasingly clear.

    Listen now to learn more!

    Click here to listen to the podcast (23 minutes, 54 seconds)
     


    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today! (note the link has been updated)

    (Note: Comcast Wholesale is a VideoNuze sponsor)

     
  • IBM Cloud Video - full banner - 12-8-16
  • Connected TVs in 65% of U.S. TV Homes Shows Living Room Has Been Permanently Transformed

    The latest evidence of the complete transformation of the living room landed in my inbox last Friday morning as I was preparing to head out of town: according to Leichtman Research Group’s latest study, a whopping 65% of U.S. TV households now have at least one TV connected to the Internet.

    And among that 65% of U.S. TV homes, 26% have one device, 22% have two, 29% have 3-4 and 23% have 5 or more. That means approximately 15% of U.S. TV homes are in a similar category as me (I have a Tivo, Apple TV, Roku, Fire TV and Chromecast) and I thought I was an extreme case because I’m in the business. LRG said the mean for those with a connected TV is 3.3 devices.

    continue reading

     
  • Akamai full banner - 11-10-16
  • Perspective What's this? How Brands Can Use Connected TV to Strengthen Competitive Advantage

    Many brands are overlooking a major opportunity to increase their ad revenue: connected TV.

    While research from eMarketer shows that this medium has already taken up residence in more than half of American households and is expected to be in 60 percent by 2019, connected TV remains a forgotten screen among many marketers and media buyers. Yet brands that learn how to effectively incorporate connected TV into their advertising campaign strategies stand to achieve significant competitive advantages.

    continue reading

  • IBM Cloud Video - full banner - 12-8-16
  • With Google Cast, Are Smart TVs On Their Way Back to Dumb-Dumb Land?

    Back in July, 2013, when Google introduced Chromecast, I speculated in “Just When TVs Were Getting Smart, Chromecast Will Make Them Dumb Again,” that the little $35 device could overturn years of TV manufacturers’ investments in making TVs “smart.” Flash forward to this week’s formal unveiling of “Google Cast” and the Vizio P-Series with SmartCast, and the vision of TVs heading back to dumb-dumb land could be underway.

    continue reading

     
  • Akamai full banner - 11-10-16
  • VideoNuze Podcast #311: NBCU Adopts Programmatic TV; Conflicting Connected TV Forecasts

    I'm pleased to present the 311th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week we discuss NBCU’s announcement on Wednesday that it will allow select advertisers and agencies to buy ads programmatically in its linear TV networks. It’s another important step in advertising becoming more data-infused and targeted, though as I explained, it’s not yet a full-blown programmatic offering like we’ve seen in video and display. Colin and I dig into the details.

    We then turn to new research on connected TV adoption and forecasts. Colin details findings from 3 different sources, which differ from one another. We attempt to reconcile them, although not fully successfully. Regardless, connected TVs remain one of the pivotal areas of online video, providing access to high-quality long-form content in the living room.

    Listen now to learn more!

    Click here to listen to the podcast (22 minutes, 57 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Akamai full banner - 11-10-16
« Previous | Next »

Sample