Magazines are Keen on Video; iPad in Central RoleFriday, March 5, 2010, 10:42 AM ET posted by: Will Richmond Following up on my post last week about the Wall Street Journal's new "Digits" video series, in which I reiterated my belief that online video is a huge new opportunity for print publishers, this week brought news of new video initiatives from a number of magazines. As reported by AdAge, Sports Illustrated is launching a new 5 times per day news program called "SI Inside Report," among other video projects. Six new employees have been brought on to support the initiative, which has to be a rare instance of new hiring in the magazine industry. Elsewhere, Conde Nast is continuing to ramp up for the iPad; as the NY Times reported this week it will offer iPad versions of Wired, GQ, Vanity Fair, The New Yorker and Glamour. Conde plans to experiment with different pricing models and product approaches. But if the demo of Wired's iPad version is any indication, video is certain to play a large role. Wired's Chris Anderson has emerged as the leading magazine industry proponent of the iPad's potential. While the iPad buzz builds leading up to its release, I continue to maintain that unless the price of all models comes down by at least $200 the device is going to remain an early adopter gadget. What do you think? Post a comment now (no sign-in required). Categories: Devices, Magazines, Newspapers Related Analyses: Tags: 1 Comment posted |
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The Apple CFO has suggested that the future iPad price will be subject to the same cost curve as the iPhone/iPod, asking analysts to suspend their concern if pricing drops further than they expect.
I doubt you will get a proper iPad experience on either 3G networks or public wifi. The 5 Gb monthly cap on the ATT/Sprint/VZW broadband programs won't work for true iPad portability. Today, the Clear program I've used in Las Vegas is the best way to experience the iPad: fast broadband without having to watch the meter.