The Journal is right on the mark with its video strategy, and is nicely demonstrating how newspapers can leverage their brands, journalists and advertising relationships into online video. There's nothing fancy about any of this video as the Journal is using cost-effective technologies like Skype and personal video cameras, plus a simple, yet functional set in its newsroom. The Digits video series would not be mistaken for broadcast journalism, but for the web, where real-time original analysis is key, it's well above the quality bar. Obviously the WSJ is a unique property, and it is complimented by other DJ resources. Still, all newspapers should be looking closely at its video strategy and applying its lessons. I've insisted for a long while that online video is anything but a death knell for print publications; the Journal is proving it in spades.
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