Media measurement firm Visible Measures has introduced another clever way for brands to follow the success of their online video initiatives, called "Share of Choice." A play on the "Share of Voice" concept in the offline media world, Share of Choice measures the frequency of consumer viewership of brands' online video ads and content. Share of Voice lets brands measure their own success as well as track competitors' efforts.
By understanding consumers' online preferences and social behavior, brands get up-to-date insight on how well their video is performing, and what potential changes should be made. Because online video is driven entirely by users' interests, Share of Choice becomes a really good gauge not simply of what ads are running (as in traditional TV), but who's choosing to watch and how often. Visible Measures has segmented Share of Choice into 12 different industry reports with subscriptions available to each. Subscription pricing wasn't disclosed.
VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.