Daisy Whitney and I are pleased to present the 37th edition of the VideoNuze Report podcast, for October 23rd, 2009.
This week Daisy and I discuss my post from yesterday, "In the Digital Era, Disney is Walking to the Beat of its Own Drummer," which picks up on a WSJ article from Wednesday about the company's new DRM initiative dubbed "Keychest." Disney appears to be taking a lone-wolf approach since other Hollywood studios and technology companies have rallied around DECE, the Digital Entertainment Content Ecosystem. When combined with its ongoing resistance to TV Everywhere (while other cable networks jump on board), I argue in the post that Disney appears to be adopting a much more individualistic approach to how it envisions pricing and delivering its content in the digital era.
On the TV Everywhere topic, Daisy shares observations from a recent Beet.tv executive roundtable she covered, in which participants debated the concept's benefits to consumers. Daisy cites how the NYTimes.com isn't currently offering embeddable video as an example of how rights remain a key challenge for online video distribution. Online rights will be one of the factors determining how much content is made available in TV Everywhere at launch.
Click here to listen to the podcast (14 minutes, 59 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!