Below is the 18th edition of the VideoNuze Report podcast, for May 29, 2009.
This week I review the Q1 '09 Nielsen A2/M2 Three Screen Report data recently released, comparing it to Q1 '08 data. My comments pick up on a post I wrote earlier this week, "Video Behavior Changes Suggest Evolution, Not Revolution For Now."
Don't get me wrong, video consumption on alternative platforms (i.e. broadband, mobile, DVR) is continuing to grow briskly. But the reality is that when you look at the numbers, they suggest steady rather than dramatic, overnight change is what's really happening in the market. This reality is sometimes missed in the ongoing hype.
Meanwhile Daisy adds more detail to a post she wrote, "Fox's Prison Break Finale Demonstrates the Power of Social Media," which describes how Fox cleverly used social media to promote a DVD with 2 additional episodes following the on-air finale. Fox used various social media sites to release a teaser picture from the new episodes and began promoting the DVD which will be available on July 21 on DVD and for purchase on iTunes. It's an intriguing way for the studio to migrate users beyond traditional TV consumption and generate additional revenue.
Click here to listen to the podcast (13 minutes, 37 seconds)
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