Today I'm pleased to share a video interview I did with Generate's Founder and CEO Jordan Levin at the recent NATPE Market conference in Miami, FL. In January Generate was acquired by Alloy Digital, in a deal that created a multi-platform media company targeting the young adult market. In the following interview Jordan discusses the rationale for the deal, the combined companies' top 2-3 priorities, how to judge the success of branded entertainment project and much more.
The interview runs 12 1/2 minutes. (Note, I'm off camera and my audio isn't great, so the questions are overlaid in text.)