Major content providers are continuing to realize that new value can be mined from archives of long-form premium content by creating and indexing metadata in order to distribute shorter clips of key scenes. The latest example came this week as Sony Pictures Entertainment struck a deal with Thought Equity Motion to use its T3 Metadata (screen shot below) for its enormous catalog of entertainment content.
As Dan Weiner, VP of Marketing and Products at Thought Equity explained, Sony will turn what has been a non-scalable, highly manual process for understanding a film's music clearances, product placements and talent clearances, among other things, into a technology-driven process. Ellen Goodridge, VP, Global Digital Strategy and Operations at Sony Pictures said frame-level metadata will let it create innovative digital movie extras like search and music playlists that add to the value and relevance of our digital offerings and make digital movie purchases more collectable for consumers. The deal again shows that in the digital age metadata is the coin of the realm.
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