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Tuesday, September 2, 2014

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  • NewFronts, Upfronts and Changing Video Ad Landscape [AD SUMMIT VIDEO]

    One of the highlights of the June 4th Online Video Ad Summit was an in-depth session on the recent NewFronts, Upfronts and the larger changes in the video advertising landscape, featuring Michael Bologna, Director, Emerging Communications at GroupM and Adam Shlachter, SVP, Media, Digitas, with Jim Nail, Principal Analyst at Forrester Research moderating.

    It was a dynamic, wide-ranging discussion that touched on the following topics: what impact the NewFronts will have, how to de-duplicate audience viewing given the proliferation of screens, why advertisers continue to pay more despite smaller TV audiences, what role new ad creative can play in online, how new targeting techniques play vs. traditional content-as-a-proxy-for-audience mindsets and lots, lots more.

    The video is below and runs 35 minutes, 18 seconds.

     

     
  • Beachfront Media - full banner - 7-10-14