Recently on Videonuze
-
Now Valued At $10 Million Apiece, Super Bowl Ads Still Mostly Lack Engagement
-
Save the Date: 5th Annual VideoNuze Online Video Ad Summit on Tues., June 16th in NYC
-
Twitter Unveils 30-Second Native Video Feature
-
Perspective The Metric to Watch: Why Tracking Engagement Matters More than Views
-
Technology and Culture Are Critical to Driving Video Success
-
VideoNuze Podcast #257 - SVOD Services Gain Momentum
-
Hands-On Review of Vessel's New Beta Service
-
Netflix's Q4 '14 Results: Growth Accelerates Abroad, Slows in U.S.
-
Study: Netflix Tops for Watching Streaming TV Programs
-
YouTube Advertising Momentum Builds, As OpenSlate Unveils New Demographic Campaign Tools
Connect with VideoNuze
Exclusive News Roundup
- Browser Maker Opera`s Ad-Tech Arm Pays Brands $100,000 for Mobile Video Ads AdAge
- Oreo and Ritz Mark First Super Bowl Ads to Be Purchased Programmatically Adweek
- Amazon Spent $1.3 Billion on Prime Instant Video in 2014 Variety
- Twitch`s Monthly Viewers More Than Doubled (Again) in 2014 Recode
- Netflix Deals With Broadband Providers Said to Get Oversight Bloomberg
- Chromecast is now the No. 1 streaming device in the U.S., users have casted 1 billion times Android Central
Our Sponsors
-
How Audience Data Drives Video Ad Performance [AD SUMMIT VIDEO]
At the June 4th Online Video Ad Summit, Nancy Hall, SVP, Eastern Sales for ValueClick Media, shared real-world examples of how using audience targeting data can drive improved video ad campaign results across devices. ValueClick tested 6 different campaigns in different verticals to determine impact on brand lift, purchase intent and sales. Nancy walks through the details of each and shares the results, which show how targeting data helps drive performance.
The video is below and runs 15 minutes, 46 seconds.Categories: Advertising
Topics: ValueClick Media, VideoNuze 2013 Online Video Advertising Summit
-
