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  • How Audience Data Drives Video Ad Performance [AD SUMMIT VIDEO]

    Thursday, June 20, 2013, 8:45 AM ET
    |
    Posted by Will Richmond

    At the June 4th Online Video Ad Summit, Nancy Hall, SVP, Eastern Sales for ValueClick Media, shared real-world examples of how using audience targeting data can drive improved video ad campaign results across devices. ValueClick tested 6 different campaigns in different verticals to determine impact on brand lift, purchase intent and sales. Nancy walks through the details of each and shares the results, which show how targeting data helps drive performance.

    The video is below and runs 15 minutes, 46 seconds.

     

     

    Categories: Advertising

    Topics: ValueClick Media, VideoNuze 2013 Online Video Advertising Summit

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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