2016 has been another crazy year of growth and innovation in online video. Macro trends continued to gain momentum: viewers migrating from linear TV to online/SVOD, connected/mobile devices proliferating, advertising shifting to online video and programmatic, massive social platforms emphasizing video, cord-cutting accelerating, skinny bundles launching and much, much more.
It’s no overstatement to say that tens of billions of dollars in both advertising and pay-TV subscriptions - the financial backbone of the entire video ecosystem - are now completely in flux. All of these shifts have major consequences for both established media companies trying to evolve their business models as well as startups trying to gain traction.
With VideoNuze, our mission continues to be helping industry executives understand the chaos and how to succeed. Daily VideoNuze posts, curated industry news and weekly podcasts are the core, and our conferences are playing a bigger and bigger role as well. In 2016 VideoNuze hosted its 6th annual Online Video Ad Summit, which drew 450+ attendees and our 2nd annual SHIFT // Programmatic Video & TV Ad Summit, which drew 400+ attendees. In addition, the NABShow Online Video Conference in Las Vegas, which VideoNuze drew tons of executives from around the industry. We’ll be doing all 3 of these conferences in 2017 (contact me to learn more).
A huge thanks to all of the industry leading companies that have sponsored VideoNuze and our events in 2016, without whom none of this would be possible. And a big thank you to VideoNuze’s daily readers, podcast listeners and conference attendees. It’s an amazing time to be a part of the video industry and to help contribute to its ongoing evolution.
I wish you and your families a happy, healthy holiday season and all the best in 2017!