As Thanksgiving approaches, it's time to pause and say a few important thank yous. First, thank you to VideoNuze's readers, the executives who are on the front line of the broadband and mobile video revolution. You are inundated each day with announcements and other news sources competing for your attention, so I appreciate you taking time to read VideoNuze, comment on it, pass it along to colleagues and provide me with ideas for further posts.
When I started VideoNuze 2+ years ago, my goal was for it to become the main online source for busy industry executives looking for daily analysis that goes beyond the headlines often found elsewhere. I wanted to provide fact-driven, well-reasoned arguments for my positions, and when being critical, explain why constructively, without being snarky. VideoNuze is all about executive-level, clear-headed analysis plus aggregating the most important industry news from other sources. Your feedback that VideoNuze has indeed become an authoritative voice for understanding key industry initiatives has been very gratifying.
A big thanks also to VideoNuze's loyal sponsors, whose support makes VideoNuze possible. Current sponsors Akamai, Brightcove, Microsoft Silverlight, Twistage, ActiveVideo Networks, Digitalsmiths, ExtendMedia, Jambo Media and Visible Measures are all making key contributions to the broadband video ecosystem, and I encourage you to check them out.
Back in the summer of '07, when I originally pitched the idea of VideoNuze to a small group of broadband video companies, I relied on an executive summary and assumptions about audience growth. Eight companies came on board as charter sponsors, and as VideoNuze's email distribution and site traffic have grown, another 40+ companies have become sponsors. These companies gain strong branding and lead generation at an extremely cost-effective CPM (if you'd like to learn more about sponsoring, please contact me).
Thanks also to the many industry executives who have taken time this year to brief me on their companies' activities and also to help educate me about the industry. I learn a ton from these conversations, and they help me road-test and synthesize different ideas I'm developing. Often there are hard-working PR professionals facilitating these briefings, being persistent about getting the calls set up. I appreciate how really good PR people understand VideoNuze's editorial focus and know when their clients' news is a good match.
In 2009, VideoNuze stepped up its event calendar, hosting 2 VideoSchmooze events in NYC and a breakfast at the CTAM Summit in Denver. I've received lots of positive feedback on these as being targeted, cost-effective and high-quality networking/educational opportunities. Thanks to the hundreds of you that attended. There's lots more planned next year, which you'll be hearing about soon.
In 2009 I also spoke at more than a dozen private company meetings - at executive off-sites, all-hands meetings, customer outings and sales/marketing strategy sessions. I'm continually revising a presentation that I share which explains the broadband industry's key trends, data and upcoming technology/product shifts. These meetings are very interactive and they've been a great opportunity for me to get really deep with key players in the market (off the record) about what they're doing and what's ahead. If I can add value to a meeting you're planning, please let me know.
Last but not least, thanks to 2 partners who help distribute the daily VideoNuze email, the National Association of Television Program Executives and The Diffusion Group. Each is doing outstanding work in the broadband video space as well, and I continue to be involved in their activities. And thanks to my weekly VideoNuze Report partner Daisy Whitney, with whom I've cranked out 40+ podcasts this year.
If you're on the road this weekend for Thanksgiving, travel safely and enjoy. VideoNuze will be back on Monday for the home stretch of 2009.