Next Thursday, July 23rd at 12pm noon ET, I'm going to be moderating a teleseminar for CTAM, titled "Understanding Viewers' Multi-Screen Migration." We'll be digging into the impact of 3 screen (TV, PC, Mobile) user behavior and what the implications are for the cable industry specifically and the media industry in general. CTAM has recently released new proprietary research on 3 screen usage which we'll be using to guide the discussion. With broadband video consumption surging and the iPhone sparking significant mobile video interest, the teleseminar is very timely.
Panelists include Amy Banse, President of Comcast Interactive Media and SVP, Comcast Corporation, Dallas Clement, SVP, Strategy and Product Management, Cox Communications, David Evans, SVP, Broadband, Rainbow Media and Perkins Miller, SVP, Digital Media, NBC Universal Sports & Olympics.
The teleseminar follows a unique format; I'll be moderating from Fuse TV's studio in NYC in front of a live audience and the session will be uplinked via satellite for simultaneous viewing at over 35 CTAM chapter locations around the U.S. and Canada. Questions will be taken from both the studio audience and the remote viewers. It promises to be a fascinating discussion.
Click here for more information and registration or email Lisa Jackson at CTAM (firstname.lastname@example.org)