At last month’s Video Ad Summit, VertaMedia’s CEO and co-founder Alex Bornyakov delivered a valuable presentation (slides here) on automated yield optimization through dynamic predictive waterfalls. As Alex pointed out, when publishers seek the highest fill rates for their inventory by adding more ad tags to their waterfalls, significant latency is introduced. This leads to poor user experiences and abandonment.
VertaMedia has pioneered solutions to this by using big data to analyze ad campaigns and streamline and automate waterfalls at the domain level. In his presentation Alex details the issues video publishers face and VertaMedia’s solution.
Watch the video now (8 minutes, 38 seconds).