AnyClip is announcing this morning that it has licensed thousands of Warner Bros. movies to be able to tag and create searchable clips for its library. Movies include select Harry Potter and Batman movies, Ocean's Eleven, Sex and the City, Dirty Harry, Casablanca and others. AnyClip tags each movie with over 5,000 unique elements to create a rich index. To date AnyClip's has been offering access to 50,000 clips from 12,000 movies sourced from Universal, Vivendi and others.
AnyClip's model is to make the clips available on its web site and to syndicate them to 3rd parties such as Dailymotion. In addition to ads, as the image below shows, AnyClip also has 1-click call-to-action for users to buy the movie at Amazon or iTunes, subscribe to Netflix (or be directed to add the movie to your queue if an existing subscriber) and also buy the soundtrack or specific songs. Revenues are shared with the applicable studio.
For Warner Bros. and other studios, AnyClip and competitors like Movieclips.com will become valuable sources of promotion and revenue as they build audience and viewership. Movie moments are well-loved and making them easily available through multiple online and mobile outlets is a natural.
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