Following are 3 video predictions for 2012 from Kevin Schaff, CEO and founder of Thought Equity Motion which offers cloud-based storage, access and licensing services for master-quality video. . 1. New Content Economics Unlock High-Quality Libraries The combination of master-quality digital libraries, rich metadata, and enterprise cloud-based approaches will expand the availability of premium content for sports and entertainment productions and grow demand. Reduced large-scale video management costs will change the ROI equation for putting more high-quality content in distribution and expand offerings across downloads, streaming, subscriptions, VOD, mobile and other emerging channels.
2. The Next Phase of the B2B Video Digital Supply Chain The worlds of production and distribution have gone through a first generation of digital transformation with increasingly file-based workflows and online channels. However, these first stage digital workflows have resulted in hybrid solutions and cost and complexity that is not scalable. Terabytes and Petabytes of high-quality files have created new imperatives around storage, backup, and disaster recovery. Metadata is needed to attach "content intelligence" around search, rights, talent to video content. Manual delivery processes must evolve into recipe-based file transcoding and packaging to service hundreds of outlets. The explosion of video as a format will move these kinds of challenges beyond the world's largest media companies to a much wider set of video producers, including production companies, corporations, and agencies.
3. "Speed to Context" is Key Linear viewing is being disrupted and augmented in multiple ways. Consumers are increasingly in control as they consume content, whether via the web, interactive TV, or a tablet in their hand as a second screen. The media industry will begin to support these behaviors with accompanying video, text and social tools. However, delivering "instant documentaries" alongside news stories or video of previous meetings between two teams won't scale with traditional manual production and editors. The media companies with the most "content agility" with regards to video access, delivery, and metadata will succeed in capturing audience, attention, and engagement through creating context around their programming.
(Note: Thought Equity Motion is a VideoNuze sponsor)
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