VideoNuze Ad Summit 2018 EB leaderboard - 3-10-18

VideoNuze Analysis

  • Save $100 on Tickets to NABShow and Attend the Online Video Program 3 Weeks From Today

    Please join me 3 weeks from today, on April 10th, at the NABShow’s full-day Online Video Program in Las Vegas, which I’ll be hosting once again. We have a fantastic group of over 30 speakers from companies including ABC News, Discovery, NBA, Newsy, PlayStation Vue, Roku, Sinclair, TEGNA, Univision, YouTube TV and many more.

    A highlight of the day will be our keynote session with Christy Tanner, EVP and GM of CBS News Digital. I will be interviewing Christy about how CBSN, which is CBS News’ streaming video news service launched in 2014, creates new value for viewers, advertisers and the CBS Corporation. Another highlight will be Parks Associates’ Senior Director of Research, Brett Sappington presenting brand new data on critical changes in the video industry.

    Big thanks to OVP’s Platinum sponsor NeuLion, whose EVP and co-founder Chris Wagner will moderate the session, “The Six Pillars of a Successful OTT Video Strategy” at 11:20am and to Branding sponsor You.i TV, whose Head of Strategy Matt Nelson will participate in the “How Innovation is Driving the Video Industry Forward” session at 2:15pm.

    Over 275 industry leaders are already registered to attend OVP. If you’re coming to NABShow and have a FlexPass, please plan to stop by North Hall, room N262/N264 for OVP. If you’re still deciding about attending NABShow, you can save $100 on registration now by using this link and code EP02. Don’t miss out, register now!


  • NABShow - full banner - 2-6-18
  • The Math Behind How an Amazon Hit TV Program Contributes to the Company’s Profitability

    Last week Reuters reported data from internal Amazon documents that for the first time provided insights into viewership of the company’s original TV programs and their contribution to creating new Prime subscriptions. Below I’ve done some additonal math using separately reported information to calculate how profitable at least one of Amazon's original programs could be.

    Last October, Fortune reported research from Consumer Intelligence Research Partners indicating that Amazon Prime subscribers spend an average of $1,300 per year compared to an average of $700 per year that non-Prime subscribers spend. (Note, back in Fall, 2016, Morgan Stanley said that according to its survey, Prime subscribers spend nearly $2,500 per year, vs. $544 for non-subscribers). For the purpose of my calculations, I just used the CIRP estimate of $600 incremental spending per year by subscribers.

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  • Wicket Labs - full banner - 3-19-18
  • VideoNuze Podcast #411: TiVo Data Explains Traditional Pay-TV’s Downward Spiral

    I’m pleased to present the 411th edition of the VideoNuze podcast, with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and I share details from TiVo’s new Q4 ’17 Online Video & Pay-TV Trends report (download here), which shows how the high cost of multichannel TV subscriptions is leading to a record level of cord-cutting. The TiVo report also shows how SVOD has gained loyalty and that broadcast TV remains critical for many viewers.

    All of this adds up to a dynamic which Colin and I only see firming up further: consumers becoming more proactive through more cord-cutting and cobbling together SVOD subscriptions with low cost, “good enough” skinny bundles and/or antennas. Skinny bundles like YouTube TV, which includes broadcast will become market leaders, while those that don’t (or don’t offer a solution like Sling TV does) will be challenged. Absent a new catalyst, we see this as the state of play in the TV industry for the foreseeable future.

    Listen in to learn more!

    Click here to listen to the podcast (23 minutes, 28 seconds)

    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

  • NABShow - full banner - 2-6-18
  • Research: Key Video Ad Metrics Show Improvements

    Video ad tech provider Extreme Reach has released its 2017 Video Advertising Benchmark Report, which shows improvements in key video ad metrics. Importantly, ad fraud is decreasing, as filtered bot traffic decreased 31% across all content publishers and 40% for aggregators in 2017. Extreme Reach attributed this to advertisers’ demands for better accountability and improved vigilance by ad tech providers.

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  • Wicket Labs - full banner - 3-19-18
  • Beachfront and WhiteOps Collaborate on Connected TV Ads

    Video supply-side platform Beachfront is expanding its partnership with cybersecurity provider WhiteOps to also ensure fraud-free connected TV video ad inventory. WhiteOps specializes in bot detection and human verification. The new CTV collaboration is focused in particular on mid-tail and long-tail video. Beachfront said last November that CTV ad requests jumped to over 2 billion in Q3 '17, with a completion rate of 97% and viewability of 100%.

    Connected TVs are one of the hottest areas of online video, as consumers rapidly adopt the devices and smart TVs to be able to access OTT video. While CTVs were initially used mainly to access ad-free SVOD services, ad-supported services have gained share recently. eMarketer estimates there were 168 million connected TV users in the U.S. at the end of 2017, which will rise to 194.4 million by 2021.

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  • Akamai - full banner - 3-7-18
  • Research: Pay-TV’s High Prices Continue Alienating Subscribers

    Cord-cutting is accelerating, and there’s a simple, unsurprising reason why: pay-TV service is just too expensive. For the fifth quarter in a row, that’s the finding of TiVo’s Online Video & Pay-TV Trends Report. In Q4 ’17, in response to the question “What factors influenced you to cancel your cable/satellite service?” the price/too expensive answer grew by 6.6 percentage points vs. Q4 ’16 to 86.7%, its highest level ever.

    Price/too expensive is by far the most important reason, with the second reason, “I use an Internet streaming service” at 39.7%, actually down 8.6 percentage points vs. Q4 ’16. Next was “I use an antenna to get the basic channels on my TV, at 23%, down 4.2 percentage points vs. Q4 ’16.

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  • NABShow - full banner - 2-6-18
  • AnyClip Launches AI-Powered Content Platform, Addressing Brand Safety Challenges

    Israel-based AnyClip has launched its Content Platform, enabling its library of brand safe premium video to be contextually targeted across publishers’ web sites. As Ari Applbaum, AnyClip’s VP of Marketing explained to me in a briefing, this results in video embedded in a “walled garden of safe, secure web sites, which is compelling to advertisers.”

    AnyClip has traditionally pursued a syndicated video business model, inserting video clips into publishers’ sites. What’s being launched today is a new underlying technology platform called Luminous, which uses AI to more deeply analyze video and create metadata. Luminous can filter out objectionable content such as nudity, violence, profanity, guns, etc. Luminous can also screen for celebrity, brand identification and sentiment as well as IAB categories (see below).

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  • Akamai - full banner - 3-7-18
  • Cord-Cutting Accelerates, Top Pay-TV Operators Lost Nearly 1.5 Million Subscribers in 2017

    The top 13 pay-TV operators in the U.S., which represent around 95% of the total market, lost nearly 1.5 million subscribers in 2017, double 2016’s loss of 760K subscribers, according to Leichtman Research Group. However, the loss would balloon to nearly 3.1 million subscribers after deducting the 1.6 million skinny bundle or “vMVPD” subscribers that were added in 2017. The 3.1 million multichannel subscriber loss is about 62% higher than the 1.9 million lost in 2016. The top 13 pay-TV operators ended 2017 with approximately 92.2 million subscribers.

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  • NABShow - full banner - 2-6-18
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